Vehicle selected
Know exactly what the buyer wants before the conversation begins.
More than a lead.
A real offer.
Connect with buyers who have chosen their vehicle and named their price. Review the offer, make a counteroffer, or move straight to a deal.
Accepted
2026 Escalade IQ
Start with intent. Move toward a deal.
Most leads leave your team starting from scratch. Below MSRP connects you with buyers who have already selected a vehicle and named their price, so you can start with a real offer.
Offer submitted
Start with a price, not an unanswered inquiry.
Your decision
Accept, counter, or decline. You stay in control.
A simpler path from offer to opportunity.
- 1
Receive buyer offers
Buyers select their vehicle, name their price and submit their offer through Below MSRP.
- 2
Review and negotiate
Review the offer and available buyer details. Accept, decline, or counter with a price or comparable vehicle.
- 3
Move the deal forward
Keep the conversation and offer status in one place as you work toward closing.
Real results
Built on real dealer activity.
300+
Dealerships trust
our platform.
- of buyers have a soft credit check attached to their offer
- 73%
- of buyers have a soft credit check attached to their offer
- Average time from offer submission to dealer response
- 40 min
- Average time from offer submission to dealer response
- of countered offers result in a closed deal
- 60%
- of countered offers result in a closed deal
Designed for modern dealership operations.
Pre-verified buyer offers
See the vehicle, offer and financing preferences before you respond. Review credit information where available.
Full control over every offer
Accept, decline, or counter with another price or a comparable vehicle. Every decision stays with your dealership.
Credit information upfront
View soft credit check information where available, alongside financing preferences and trade-in details.
One offer dashboard
Keep active offers, customer conversations and deal status organized in a single view.
Built to help dealers sell faster.
Better conversations from the start.
Your team receives a vehicle choice and an actual offer, so the conversation can begin with the deal.
More opportunity in every offer.
Financing preferences and trade-in details help your team understand the opportunity beyond the vehicle price.
The offer is just the beginning.
See the details that help your team make a confident decision. Vehicle, price, financing and trade-in information come together in one clear view.
- Customer information
- Financing and trade-in details
- Offer status and communication
All offers / Offer detail
2026 Kia Seltos LX
Snow White Pearl
AcceptedBuyer offer
$24,000
MSRP $24,980 · 3.9% below MSRP
- Credit tier
- Tier 1 · 750–850
- Financing
- Yes
- Trade-in
- 2016 GMC Yukon
- Estimated trade-in range
- $27,000–$31,500
Ready to get started?
Put real offers in front of your team.
Connect with buyers ready to make an offer. Sign up to get started.
Below MSRP FAQ
A few things worth knowing.
Still have a question? hello@belowmsrp.com
Buyers submit a vehicle and a price through Below MSRP. Your team can review the offer, negotiate, accept, or decline from the dealer dashboard.
Below MSRP is built for licensed automotive dealerships. Contact our team to confirm eligibility and set up your dealership account.
Yes. Your dealership can add team members so sales and finance staff can coordinate on offers.
Offers appear in the platform when buyers submit their vehicle selection, price and available financing preferences.
Our team helps you set up your account, verify your dealership credentials and get familiar with the dashboard.
Yes. You can counter with a different price or a comparable vehicle and continue the conversation through the platform.
No. You choose whether to accept, decline, or counter each offer.
Below MSRP verifies buyer contact details and provides available qualification information, including soft credit check information where available.